SYLVIE EL SELKAWY

PR Consultant

• Managed local and regional media engagement activities on behalf of COP28's presidency • Led COP28's Arabic media relations in the Blue Zone • Ensured media attendance to daily press conferences • Identified relevant media outlets to attend embargoed media briefings • Pitched presidency events to local and regional journalists • Distributed content to local and regional media during the event • Secured media opportunities for spokespeople • Worked with COP28 champions’ teams to amplify their stories in the news Pre-event: • Ensured the attendance of over 20 Arabic media outlets at Pre-COP (dry-run) • Briefed and prepared speakers from COP28 ahead of partnership events • Coordinated media activities for COP28's participation at MBR Knowledge Forum, Dubai Future Forum and Conference of Youth 18 • Coordinated with the National Media Office for media operations’ needs • Guided media on requirements for event-time coverage

• Managed local and regional media engagement activities on behalf of COP28's presidency
• Led COP28's Arabic media relations in the Blue Zone
• Ensured media attendance to daily press conferences
• Identified relevant media outlets to attend embargoed media briefings
• Pitched presidency events to local and regional journalists
• Distributed content to local and regional media during the event
• Secured media opportunities for spokespeople

• Drafted PR Content (press releases, articles, social media copy, etc..) • Developed social media strategy • Ideated, organized, budgeted for and managed media events • Secured media opportunities for clients

• Drafted PR Content (press releases, articles, social media copy, etc..)
• Developed social media strategy
• Ideated, organized, budgeted for and managed media events
• Secured media opportunities for clients

• Researched, assessed and processed registrations to the media information system as well as media accreditation requests for over 6000 local, regional and international media organizations and influencers • Pitched to media organizations in the local, regional and international markets to attend and cover Expo 2020 Dubai • Acted as the main contact for both Arabic and French media, leading on MENA, Levant and West Africa during media engagement activities • Presented media facilities and services (accommodation, transport and import/export of equipment) to media organizations • Picked, ordered and arranged the delivery of 14k media gift packs to be distributed during the event • Coordinated media transport, managing up to 12 drivers per shift

• Researched, assessed and processed registrations to the media information system as well as media accreditation requests for over 6000 local, regional and international media organizations and influencers
• Pitched to media organizations in the local, regional and international markets to attend and cover Expo 2020 Dubai
• Acted as the main contact for both Arabic and French media, leading on MENA, Levant and West Africa during media engagement activities
• Presented media facilities and services (accommodation, transport and import/export of equipment) to media organizations
• Picked, ordered and arranged the delivery of 14k media gift packs to be distributed during the event

• Worked on 3 main accounts: Visa, Intercontinental Hotel Group and Twitter • Provided daily counsel to clients • Developed different types of content for clients (press releases, op-eds, social media copy, biographies, corporate profile, speeches etc...) • Managed Arabic media relations for all clients • Briefed and prepared spokespeople ahead of interviews

• Worked on 3 main accounts: Visa, Intercontinental Hotel Group and Twitter
• Provided daily counsel to clients
• Developed different types of content for clients (press releases, op-eds, social media copy, biographies, corporate profile, speeches etc...)
• Managed Arabic media relations for all clients
• Briefed and prepared spokespeople ahead of interviews

• Worked on accounts spanning 7 industry sectors: AXA Insurance, KONE, Al Ahli Bank of Kuwait, The Access Bank UK, Shapoorji Pallonji, S&T Holding, Ghassan Aboud Group (GAG), Danone, Egypt Property Show and Crescent Enterprises • Led and managed 3 main accounts and served as the main point of contact (KONE Middle East and Africa, GAG and Crescent Enterprises) • Provided daily counsel to clients • Developed PR content such as press releases, op-eds, social media copy, biographies, corporate profile, speeches and other ad-hoc content related requests • Developed PR plans and social media content calendar • Devised crisis communication plan and content • Developed messaging house • Secured media opportunities with English and Arabic media • Prepared media kits for events • Briefed and prepared spokespeople ahead of interviews • Secured media opportunities for clients at major events

• Worked on accounts spanning 7 industry sectors: AXA Insurance, KONE, Al Ahli Bank of Kuwait, The Access Bank UK, Shapoorji Pallonji, S&T Holding, Ghassan Aboud Group (GAG), Danone, Egypt Property Show and Crescent Enterprises
• Led and managed 3 main accounts and served as the main point of contact (KONE Middle East and Africa, GAG and Crescent Enterprises)
• Provided daily counsel to clients
• Developed PR content such as press releases, op-eds, social media copy, biographies, corporate profile, speeches and other ad-hoc content related requests
• Developed PR plans and social media content calendar

Specialized in International Relations Minors: Development Studies and History

French Baccalaureate